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Matcha
Why everyone drinks it


Hey, it’s Benji 👋
It’s green, hyped, and served in nearly any cafe.
Can you guess what it is? 👀
Today’s sponsor ❤️
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Starter 🥗
The Green Upgrade 📈
You’ve seen it in lattes, desserts, smoothies… and on every wellness influencer’s feed.
Rooted in ancient Japanese tea ceremonies, matcha has taken over the modern world. 🌍️
But it isn’t just trendy - it’s ancient, powerful, and packed with more benefits than your average cup of tea.
So what exactly is matcha?
And is it worth the hype? 👀
Let’s break it down. 👇
Main Course 🥙
Green Tea on Steroids 💊
What is matcha?
Matcha is a vibrant green powder derived from the leaves of the Camellia sinensis plant.
Commonly cultivated in Japan and China, it has a unique taste that is a little sweeter and smoother than other teas. 🍵
How does it get produced?
Matcha is grown in the shade for about 3 weeks before harvest, boosting its chlorophyll and antioxidant levels.
The leaves are then steamed to prevent oxidation (to stay green) and stone-ground into powder. 💚
Matcha vs. Green Tea
Matcha and green tea derive from the same plant - just like white, black, and yellow tea. ☘️
The difference lies in how they’re grown and processed.
Matcha is more concentrated than green tea and has a grassy, umami flavor, with sweet and bitter undertones.
What are the benefits of consuming matcha?
Matcha is known to
👩🍳 Chef Tip: You don’t need to sip matcha daily to enjoy its benefits. It can be consumed in a variety of ways to make it even tastier. 😉
Dessert 🍰
7 Ways to Enjoy Matcha 🍵
Let’s be real:
You probably won’t have a tea ceremony every day!
However, you can enjoy matcha in other ways!
Here are 7 simple and delicious ways to add matcha to your life. 👇
Smoothies - Blend it with fruits, (plant-based) milk, nuts, and a scoop of protein for a creamy energy boost 🔋
Pancakes - Add matcha to your batter to make them (look) healthier 😉
Overnight oats - Prep the night before with chia seeds, fruits, and plant-based milk for a bright start to your day ☀️
Energy Balls - Mix with oats, dates, nut butter, and a touch of honey for an easy snack.
Bowls - Stir into yogurt or smoothie bowls and top with granola and berries 🥣
Cookies or cakes - A sweet treat with a subtle earthy kick 🌲
Ice cream - Creamy, cooling, and just the right amount of bittersweet.
Snacks 🥜
Dad Joke of the Week
Why did the matcha cake go to therapy?
It was feeling crumbled.
A Deep Question
When was the last time you truly prepared for something, not just physically, but emotionally and spiritually?
A Friendly Reminder
“Every moment is a fresh beginning”
Takeaway 🎁
You aren’t satisfied yet?
Here are my Ingredients and Recommendations for you:
🎙️ Podcasts
Matcha, coffee and green tea: which is healthiest? with Prof. Tim Spector and Chef Andrew Kojima (ZOE)
The Health Benefits of Matcha | Dr. Andrew Weil (The Tim Ferriss Show podcast)
📚️ Book
Matcha: A Lifestyle Guide (Jessica Flint & Anna Kavaliunas)
📺️ Videos
10 Health Benefits of Matcha Tea - Matcha Tea Benefits Explained (Nioteas TV)
Why Ceremonial-Grade Matcha Is So Expensive (Business Insider)
Use Matcha Tea As Coffee Alternative (Dr. Eric Berg DC)
📑 Articles
7 Proven Ways Matcha Tea Improves Your Health (Healthline.com)
Matcha's Surprising Health Benefits (Health.com)
Matcha: A look at possible health benefits (Harvard Health)
Much Ado About Matcha (Cleveland Clinic)
How did you like this week's menu design? |
Thank you for being here 💝
Looking forward to serving you next week.
Much love,
Benji
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